Balance Boldly Podcast #shaketheshame

In this episode of the Balance Boldly Podcast seating with Naketa Ren Thigpen let’s welcome Shondell Varciana, she owns and operates Varci Media. A writing company in Atlanta, Georgia that helps financial institutions save time by writing content that speaks to their target customers. Shondell has transformed her clients’ blogs into a solution provider.  What you will learn How to correct misconceptions with great copywriting.Creating content about what your audience is talking about and bet with them on their journey.How great copywriting can help you create quality relationships with your ideal customer. More about Shondell VarcianaShondell Varcianna started working in the banking industry in 1998 at BMO Bank of Montreal. She worked in several different positions, including being a mortgage loan originator, where she underwrote million-dollar mortgages per week and exceeded weekly targets by 130%. In 2006, she left BMO and started working at Canada Mortgage & Housing Corporation (CMHC). An insurance com