Ignite Visibility University

What metric are marketers fixating on that's wasting their time? Overall website traffic. If you're not producing quality traffic, it doesn't matter if you're trending upwards. In many cases, when we look at a client's website traffic, we see that it's going to some random blog post that's never converted and is not promising in the future. Instead, you need to focus on quality traffic and to do so, you need to have a really holistic understanding of your web analytics.