Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

What key metrics are you tracking for your agency? Do you know which KPIs are crucial for making proactive decisions to benefit your agency? There are 4 key metrics that enable you to see into your agency’s future and make smarter growth decisions. Today’s guest runs a CPA advisory firm that provides agencies with the tools they need to come up with original solutions for their unique challenges. He shares the four key metrics every agency should be tracking to predict their future moves. Jody Grunden is the founder of Anders CPAs + Advisors, a virtual CFO group focused on the creative agency space. His team serves as a catalyst for those striving to achieve their highest potential and carry this mentality on to their clients and community. In this episode, we’ll discuss: Crucial metrics to track for your agency. The target average utilization rate for agencies. Assessing profitability and gross margin to make adjustments to your prices or staff. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio F