Futuresinfocus

Jonathan Brill Author Rogue Waves Future proof your business to survive and profit from radical change

Informações:

Synopsis

Just reflect on the last few years of change around us all and how that speed of disruption and change is accelerating in the future. These shifts have been challenging to read regarding direction and potential magnitudes. For example, could Peloton have predicted their business in the first few weeks of Covid or how to react as the work-from-home movement fell away towards the end of the last waves of Covid? Can Zoom take advantage of the billions, tens of billions of hours and experiences we had through Zoom, or will the rogue wave that drove their success to dissipate and they will not take advantage of it?  Our guest today, Jonathan Brill is a world-leading radical change thinker whose book Rogue Waves is a design thinking framework for navigating the next ten years where these rogue waves may be more frequent, more powerful, and even create greater opportunities than long-term, traditional strategic thinking might suggest. How CEO’s respond to these rogue waves (structurally and in the moment),