The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

It’s never been more important to make the most of your outbound leads. Hopefully you already have a clear ICP and you personalize your outreach, but how do you turn your hard work into measurable results? In this episode, your host Donald Kelly and guest Ari Brinson get into a great conversation about how Brinson’s team was able to boost meeting numbers through effective personalization.   Boosting Conversion Rates for Outbound Leads Work on creating accurate customer personas to make sure you’re connecting with the right people – otherwise BDRs are wasting time and energy. The sales landscape is changing: potential buyers are less likely to jump into buying and less willing to open up content that doesn’t seem tailored to them.   Show Me You Know Me (Sam McKenna method) Make sure your value proposition is scaleable to the prospect you’re connecting with. The first three sentences of your e-mail and your CTA at the end are the most important. Personalize them to your prospect in a way that ma