Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Can your agency employees make decisions without you? Are you frustrated that you keep putting out fires or re-explaining yourself over and over? Documenting processes isn't the glamorous part of being an agency owner. However, it’s a necessary part of growing your and the first step to exiting daily operations. Today’s guest runs an advisory agency where they help customers achieve profitability by documenting processes. He’ll talk about the biggest mistake agency owners typically make when it comes to documenting processes and how you can tackle this daunting task. Chris Gwinn is the founder of Great Lakes Advisory, an agency that helps digital agencies implement EOS by creating more consistency, productivity, and profitability by documenting their processes and developing KPIs. They also offer customized training to ensure all processes are up to standard. In this episode, we’ll discuss: 3 ways to identify your agency's core processes. How to start documenting agency SOPs. The biggest mistake people make