The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

If you’re not using LinkedIn to build up the front of your sales pipeline, let this be your sign to take the leap. In this episode, our host Donald Kelly has an info-packed conversation with Megan Killion, the powerhouse behind MKC Agency. You probably already know content creation isn’t just about sharing articles and posting pics. Listen in to hear proven strategies for connecting with the right audience and starting quality conversations. Content Strategy You can’t just “post and ghost”! Your engagement is necessary. Megan cautions against the use of LinkedIn pods that automate engagement using bots. Going this route won’t help you gain traction with the people you want to reach. Her number one tip for aspiring creators on LinkedIn is to use polls. LinkedIn’s algorithm results in more engagement with polls than other kinds of posts, but you have to be strategic about them.  Identify Ideal Customers When you market to everyone, you market to no one.  Use your ICP (Ideal Customer Profile) to