Grow My Accounting Practice | Tips For Accountants & Bookkeepers To Grow Their Business

Show Summary Welcome to the latest episode of the Grow My Accounting Practice podcast, where we sit down with Kelley Brubaker, a seasoned CPA and owner of Profit Scale Thrive. Kelley shares her journey of being self-employed for almost 20 years and the challenges she faced in providing services she didn't enjoy due to her aversion to sales and rejection. During the episode, Kelley talks about her conversations with Ron Saharyan regarding the "Value Starts with Hello" framework. Implementing this approach gave her newfound confidence while engaging with potential clients, as she had unique and compelling questions that set her apart from other advisors and coaches. Kelley's mindset shift regarding sales calls came after a conversation with fellow PFP Tara Newman, who introduced the concept of "curiosity calls" as an alternative to traditional sales calls. This change in terminology empowered Kelley to approach initial client conversations with a fresh perspective. The podcast delv