Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Why is VaynerMedia attracting the best brands that everyone wants to work with? Do you think it is because they have the best team? Do they have the best process and deliver the best results? Out of the millions of agencies… Why do we all know who that agency is? Simply put, they are well known because their founder understood the game of attention. You can to that level of success too by learning to promote your digital agency through content. In 2006, Gary created Wine Library TV, where he reviewed different types of wine in the hopes of getting the attention of wine buyers. He started by sharing his thoughts about wine on social media and ended up becoming known for his insights on digital marketing. Years later, he founded VaynerMedia after growing his dad’s wine store to over $100 Million! Pretty much out of the gate, his agency was working with brands like Pepsi and General Electric. But why were they coming to them? Gary knew what others didn’t, which is that whoever can get and keep people’s attention