Content Strategy Interviews

Hinrich von Haaren Content work is never done. Among the most common, and challenging, types of content work are big transformation projects that consolidate, reorganize, and re-conceptualize big web properties. Hinrich von Haaren has worked on many content transformation projects, including the famous GOV.UK website makeover in the early 2010s. His new book, Content Transformation, is a manual for managing these big, complicated projects. We talked about: his work as a content strategist at Content Design London his work on content transformation projects and how it led to his book on the subject unique stakeholder management challenges that arise in big government projects and how to manage them the preference in his projects for workshops over meetings how he and his team set intentions around, and prepare for, workshops how they measure customer satisfaction and progress toward business goals the way content strategy emerges from his content transformation work how content transformat