Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Are you struggling with low agency profit margins?  Are you tired of not winning the engagements you want and deserve? Did you know there’s an art to pricing in order to unlock 20X more revenue? That's 20X more than you are making right now! When it comes to pricing, there are two common problems I see many agencies struggling with: Low profit margins. Not winning the engagements they should be. Back in the day, I wanted to win high-profit engagements. I wanted the retainer clients because of the predictable income. I knew the combination of higher margins and predictable business would yield a healthy business and steady cash flow. But why is it so hard to accomplish? In my experience, it goes back to your approach. Land 20x More Revenue by Making it an Easy Decision for Buyers If you have a hard time landing the business you want it’s probably because you’re making it a difficult decision for the buyer. How? You’re selling the wrong thing first. Pitching a big project or long-term contract from the get-go