Content Strategy Interviews

Abby Covert As the digital practices have grown and evolved over the past few decades, the job title "information architect" has become less common. That doesn't necessarily mean that the work isn't being done, but IA is now often in the province of a designer, content strategist, or other practitioner. Abby Covert sees this situation as both a sign of progress and as an opportunity to more deliberately democratize the craft of information architecture. We talked about: her current work on democratizing information architecture her take on the relationship between information architecture and content strategy how the apparent current dearth of IA attention may actually be a sign of success how IA work is getting done, regardless of whether practitioners label their work as IA the importance of incentives and incentive structures the origins of her democratization work her shift from teaching corporations about information architecture to focusing on teaching individuals the hazards of brin