Go And Grow Podcast - Learn How Entrepreneurs, Startup Founders, And Industry Leaders Launch And Grow Products And Companies

How to validate your product idea and achieve early growth without traditional marketing, with Kristian Bouw of NotionTheory (Ep. 034)

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Synopsis

Today's guest, Kristian Bouw, is co-Founder & CEO of NotionTheory, a startup that helps startups validate their businesses and acts as their personal tech team or “stand-in CTO.” A developer, designer, and serial founder, Kristian has led the development and delivery of over 30 products to market. He frequently speaks on startup topics and is mentor to a host of companies. Kristian tell us how to validate product ideas, why you need to ask for money to adequately validate a product, and how NotionTheory achieved early growth – without any traditional marketing – by turning their first customers into brand evangelists. You can also access this episode at http://goandgrowpodcast.com/034.