Go And Grow Podcast - Learn How Entrepreneurs, Startup Founders, And Industry Leaders Launch And Grow Products And Companies

Today's guest, Makeda Ricketts, is the Founder and CEO of PinkThink. PinkThink is an interest-oriented and peer-supported web and mobile platform that makes (S)cience, (T)echnology, (E)ngineering, and (M)ath education powerful, relevant, and engaging for girls. PinkThink is known for creating cStyle Bracelets, a wearable that kids can code to change colors based on things like ambient light and body temperature. PinkThink has won numerous awards, and Makeda was recently named Maker of the Year by the International Alley Awards. PinkThink has also been featured in several publications including Digital Trends, Edsurge, FW Magazine, and Chicago Inno. We're going to learn how PinkThink works to improve girls' confidence & engagement in STEM education, how to create a consumer product for your target audience, and what goes into the iterative process of creating consumer hardware. You can also access this episode at http://goandgrowpodcast.com/028