Content Strategy Interviews

Ginny Redish There are a lot of pioneers in the field of content strategy. One of them can make a strong case for being a true original. Ginny Redish was among the cadre of usability-testing professionals who founded the discipline of UX design. She was making government content usable, readable, and accessible decades before the famous GOV.UK makeover. She was talking about content as conversation years before chatbots and voice assistants became common. Her book, Letting Go of the Words, guided content practitioners and UX designers in the decade before the second wave of UX writing and content design books arrived. It's truly difficult to find an aspect of modern content practice that Ginny hasn't influenced or informed. We talked about: her pioneering role working in content and usability since the 1970s the origins of modern documentation and plain-language advocacy in the Carter administration her role in creating documentation for the first personal computers, including the first docs to