Sheventures

From Stereotype to Success: Maya Ford’s Journey in Entrepreneurship and Inclusive Data Practices

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Synopsis

Maya Ford cares deeply about truth in marketing. As the founder of Ford Momentum!, she challenges stereotypes, ignites innovation, and is conquering the business world with a diverse mentorship style and a strategic mindset.  Nearly all marketing consultants champion their data prowess, so what makes Ford stand out (in addition to her two decades of experience in marketing, communications, and operations)? Her hunger for knowledge and penchant to challenge the status quo cause her to break free from the conventional narratives that surround various societal groups. Ford is not afraid to call a spade a spade. Ford uses a new proprietary data-led methodology called STOLO (Standard of Love) that helps communities address unique regional or local problems accurately and compassionately. STOLO, backed by MIT’s Data, Economics and Development Policy program, is quickly becoming the go-to process for accurate data collection. Why is STOLO so powerful? Historically, data has been used to confirm a theory instead of b