Content Strategy Interviews

Ann Rockley Ann Rockley first took the title of "content strategist" in 1989. Over the next 30 years she pioneered content management, intelligent content, and many other practices we now take for granted. Until recently few knew that she accomplished all of that while managing health challenges that would have sidelined most people. Ann now focuses on health coaching and career mentoring, two intertwined practices that help her clients, most of whom are content professionals, manage their health and wellness and thrive at work. We talked about: her pivot from content strategy to health coaching and career mentoring the parallels in the practices she uses across her two careers her personalized approach to her client work how she approaches the challenges of helping people change their behavior how she helps clients develop better habits how much some of her work looks like agile methods her tagline: "Be well. Be successful." the issues involved around deciding whether or not to reveal he