Content Strategy Interviews

Alli Mooney Content leaders are beginning to ascend the corporate org chart. Alli Mooney is VP of Content Design at Mastercard, where she leads a team of content designers and guides big organization-change initiatives. Like many content professionals, she began her career in publishing and journalism, but her path also included a stint in trend reporting, which lead to a variety of leadership roles at Google. We talked about: her work as VP of Content Design at Mastercard her transition from publishing and journalism to trend reporting and how that led to her 11-year stint at Google her leadership style, which began developing at Google and which coalesced in her work with a leadership coach how to peer into the future by applying the mindset she adopted as Head of Trends and Insights at Google important lessons she learned in her journalism career: simplifying and storytelling how good storytelling skills help you be a better designer her advice about getting a seat at the table: be proac