Beyond Users

Design Sprints have become an extremely popular format in businesses. However, many sprint projects never get executed because they are not aligned with the business context. Tim Höfer is a product design director and head of the design sprint team at the AJ&Smart, which has run sprints for companies like Google, Slack, Lyft, and Lufthansa. In this episode, we spoke about integrating business thinking with design sprints. We explored: how competitive research can completely reshape sprint’s goal, why many design sprint projects never get executed, and a new sprint format: Strategy Sprint.