Beyond Users

Marc Hemeon has a truly impressive CV. He has lead design at YouTube, Google Ventures, Oakley, Digg, Design Inc, Fflick and lately Ease Central. He has been designing since 1996 and is a true veteran in the design community.  In this episode we spoke about: the distinction between art and design, how ugly design can beat beautiful design, how to explain the value of your work to non-designers by finding the metrics they care about.    Show notes: 2:10 How did Marc get into design in 1996? 4:50 How to sell design services? 10:20 How to show the value of your work by finding the metrics that organisation cares for 16:30 How Marc presents his designs to get buy-in from stakeholders 21:30 Asking for information and feedback from stakeholders? 25:30 Finding the balance between user goals and business goals (defining your design ethics) 29:40 Examples of balancing user and business goals 36:05 Marc's biggest design mistake (aka YouTube player disaster) 39:00 Design Inc's story (and what clients want from designe