Grow My Accounting Practice | Tips For Accountants & Bookkeepers To Grow Their Business

Show Summary In this episode of the Grow My Accounting Practice Podcast, we have Alison Lukin from Officially Social as our guest, delving into critical aspects of marketing and social media strategies for small businesses. The episode begins with an exciting partnership announcement with Profit First. This partnership provides a valuable opportunity for aligning business strategies with Profit First principles. A major focus is on the evolving landscape of social media and marketing budgets for small businesses. Alison highlights the recent trend of budget reductions and discussed strategies to navigate this challenge while maintaining a robust online presence. Alison emphasizes Officially Social's custom quality content calendars, addressing budget constraints while delivering tailored, high-quality content—a solution for businesses aiming to enhance their social media presence effectively. Furthermore, the discussion explores the creation of branded calendars for businesses, including Pro