Online Marketing Made Easy With Amy Porterfield

#494: {Student Success} From Deleting Her Email List To Doubling It During Her Launch with Isobel Anderson

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Synopsis

When you make a BIG mistake, pull up your bootstraps, get scrappy, and use it as a learning experience Have you ever made a careless mistake in your business that could have potentially been catastrophic? I know I have. In fact, back in my Tony Robbins days I accidentally canceled a Masterclass the night before it was supposed to start. I was absolutely mortified, angry at myself, and had no idea how to recover from it. But here’s the thing that I couldn’t see at the time: Making big mistakes, like the one I made years ago, are bound to happen -- no matter how careful and cautious you think you’re being. You’ve just gotta pull yourself up by the bootstraps, get a little scrappy, and use the experience as a learning opportunity.  That’s what my guest on this episode (and DCA student!), Isobel Anderson, did when she deleted her entire email list three months before her launch.  Some business owners would absolutely crumble if this happened to them, but Isobel did the exact opposite.  Instead of getting dow