Online Marketing Made Easy With Amy Porterfield

Find people who want to be found. Talk to them in ways they want to be talked to. Take them on a journey to where they want to go. —Seth Godin Those are just a few of the nuggets of marketing mastery from THE Seth Godin, my longtime DREAM guest for the podcast. I’m SO excited to have Seth on today to chat about his new book, This Is Marketing: You Can't Be Seen Until You Learn to See, and diving deep into what sets the best marketers apart from the rest. According to Seth, as an online marketer, you know you’re not going to be able to successfully serve every single person in the world, but for some reason, you still (probably) freak out in narrowing down the people you can help or reach. Change—and thereby, growth—can only happen when you find your smallest viable market and serve the heck out of them. You have to find and build your community in order to be an effective online marketer. In his book, Seth writes: “Find a corner of the market that can’t wait for your attention. Go to their extremes.