You're A Financial Planner; Now What?

Studies have shown that working with a niche is an excellent way for financial planners to narrow their focus, define their specialty, and become an expert in helping their unique client base. Josh Patrick, CFP®, has had first hand experience with this as a financial planner whose firm focuses on working with business owners. In this episode, Josh discusses he combines business coaching with financial planning for a successful practice. He has a simple but effective approach to inspire clients to act and work toward financial freedom. He believes that honesty is key, and helping business owners work toward retirement (rather than perpetually saying they’ll retire without taking action) is a necessary goal. Josh discusses business owners who are in the “permafive” stage continuously, which plagues many financial planning succession plans. This means that business owners are always thinking how they’ll retire in five years – but don’t actually take the steps needed to make that transition. Josh knows thi