Content Strategy Interviews

Lo Etheridge The arrival of decoupled content architectures and headless CMSs creates a new set of challenges for content modelers, authors, administrators, and others who work with content systems. Lo Etheridge does developer relations for Hygraph, a headless CMS company. Dev rel folks don't typically drive organizational change and stakeholder alignment, but Lo's unique background in social work uniquely prepares them to help customers with the human side of content management. We talked about: Lo's work in senior developer relations at Hygraph, a headless-CMS company their background as a team manager in the social work field and transition into tech how creating content in siloed organizations can limit an organization's visibility of its content assets their description of the role of developer relations how their focus on people and human behavior naturally led to Lo's expansive view of a dev rel role how their work on a team supporting a large university's many WordPress websites led to