Grow My Accounting Practice | Tips For Accountants & Bookkeepers To Grow Their Business

Show Summary In this episode of the Grow My Accounting Practice Podcast, Cheri Andrews, Esq, illuminates key aspects crucial for establishing and managing a business entity. She emphasizes the critical nature of creating a separate legal entity for businesses, outlining its impact on various business facets. Cheri discusses the importance of assembling a proficient team with advisors who specialize in complementing one's areas of expertise. Staying within one's "zone of genius" is highlighted as essential for business success. She underscores the significance of contractual agreements and engagement letters, detailing their role in defining relationships and minimizing risks in business dealings. Additionally, Cheri delves into the compliance requirements for email and website marketing. She elucidates the legal obligations businesses need to heed when engaging in marketing through these platforms. Protecting business names and avoiding potential rebranding concerns was also an a