The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

In this episode of the Sales Evangelist podcast, host Donald C. Kelly dives deep into the number one reason why prospecting on LinkedIn may not be working for you and, most importantly, how to fix it. Kelly breaks down the common challenges sales professionals face and offers practical steps to enhance prospecting efforts on LinkedIn.  Understanding the Problem Kelly opens the episode by addressing the frustration of salespeople not receiving responses or appointments through LinkedIn.  He attributes this challenge to the focal point of prospecting efforts - the people being targeted. Focusing on the Right Accounts The podcast outlines the importance of targeting accounts more inclined to purchase, emphasizing the concept of foresight in understanding buyer behavior.  Kelly suggests analyzing past successful deals to identify commonalities among the organizations, individuals, or industry trends, effectively creating a target account list based on these insights. Leveraging Relationship Explorer