Master Deal Maker Secrets

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. People don't just invest money when buying your product. They invest time, identity, energy, and reputation too. Ignore this at your peril.  In episode 193, I explain why with an example. A Registered Training Organisation sells £6,000 courses, with most fees covered by government funding. Students pay little upfront, yet 50% drop out. Why?  The sales pitch takes 2-3 minutes. People enroll on a whim, not fully grasping the commitment. The RTO never engaged the other 4 "buying currencies" beyond the low cash price.  When you make a purchase, you invest 5 currencies, not just money:  Time – Willingness to spend hours learning, integrating, etc.  Identity – How owning this alters your self-image.  Energy – Motivation and effort in utilising the product.  Reputation – How this shapes what others think about you.  Money – The actual cash exchanged.  For the RTO, students invest little money s