Content Strategy Interviews

Steve Portigal To conduct a good research-focused interview, you need to cultivate a professional interviewing mindset. Steve Portigal has been doing this for years, and he has written a book to help other researchers and designers conduct better interviews. Now in its second edition, Interviewing Users: How to Uncover Compelling Insights (available at a 20% discount through December 15 by applying the code ELLESS at checkout), covers interviewing techniques, of course, but also research best practices, how to document your work, and how to make sense of your discoveries. We talked about: his work at his UX research consultancy the elements of a good interviewing mindset checking your own world view at the door embracing how others see the world building rapport listening the difference between chatting and interviewing how to stay mindful as you transition from one mode of communication to another, and the need to consciously cultivate new rituals in the modern, non-stop Zoom world