Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Formalizing Growth Through AGENCY SYSTEMS and Structure with Paris Childress | Ep #647

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Synopsis

Are you struggling to get a handle on your agency’s growth? Have you established the right strategies for formalizing growth beyond referrals? Today’s guest grew organically for a long time but eventually saw the need to clearly define his agency’s direction and business goals. His team lacked a clear understanding of the overall direction, resulting in the constant need for guidance. He talks about the moment he knew it was time to hire an operator and how having clear processes and systems benefitted his team. He also shares how starting a podcast revived his agency, fueled their social media, and helped him become a better leader. Paris Childress is the founder and CEO of Hop Online, a performance marketing agency for SaaS companies. Having run his agency for 14 years, he’s seen many ups and downs and come out stronger. Today he shares how to identify and navigate the hard times of entrepreneurship and advice on how to overcome challenges and make informed decisions. Tune in for an inspiring conversation w