Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

In this segment of The Agency Master Class, I’ve got Spencer Gallagher as my guest. He’s talking today about why and how you should select a niche for your agency to find your ideal clients. In 1999, Spencer created one of the UK's top digital agencies leading it to a successful acquisition in 2008.   Afraid To Specialize and Turn Off Potential Clients? You aren’t alone. Most agency owners feel the need to market their services across the board and accept any work thrown at them. They fear the implications of turning down work and worry that having a specialization will result in less consideration by potential clients. They try to model the big guys who seem to be able to do everything. Truth is, you can’t do it all and your ideal clients will respect you for it.   In Spencer’s case, he was spending his limited marketing budget casting a wide net. He was pitching many different types of jobs in many different disciplines. (Sound familiar?) Taking a step back, he decided to try a more targeted marketing appro