Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Do you have an agency podcast? In this episode I chat with the master of podcasting, founder and host of Entrepreneur on Fire, John Lee Dumas about why your business needs an agency podcast.   Podcasting is seriously great for agencies. Here are just some reasons why you need to have an agency podcast: It’s on demand. You don’t have to say no to something else to listen to a podcast. You can’t watch a video and drive a car, just like you can’t run and read a blog. But you can do all of those things (and more!) while listening to a podcast. Podcasts are targeted. There are thousands of podcasts out there, specifically tailored to your interests. All you have to do is find one. They’re full of free, valuable content. And really, what’s better than free and valuable.  People listen to podcasts an average of 27 minutes. Compare that to the 45-second average for video and the three-minute average for blogs, and you can easily see how podcasts have the advantage. To be in someone’s ear for 20+ minutes is a big wa