Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Interested in learning how to increase user engagement with your target audience? In this session of The Smart Agency Master Class I’m going to tell you about some agencies that are using surveys all wrong and give you suggestions on how to use them to have more frequent conversations. How you’re probably using surveys now. Most agencies are using surveys to gain insights on their audience. These surveys ask questions like: What would you want in a particular product? The surveyor is asking because they're trying to find out what they should build. But the response they're most likely to hear is "faster" and "cheaper." Most surveyees don't know what they want. And how could they? They've never even seen it. Here’s how to use surveys to increase user engagement. I use surveys to engage my audience more. For example, as I’m building my list (you need to be building lists, too!) I will ask for more engagement. I want to know more about them so I can send relevant information in the future. In order to learn more