Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Do you want to know the #1 thing is that you need to stop doing when pitching to a big brand? If you are ready to become a big brand agency, this is the insight you need to get you there. In this episode, I sat down with Carlos Tribino, CMO of GiftCards.com. Carlos has been on both the agency and large brand side of the pitch and has 20 years of experience in marketing. He’s going to tell us why you should understand your prospect before you pitch and what big brands are looking for when picking an agency. What are the big brands looking for in an agency? The number one thing they want is for you to understand their business. By really understanding your prospect’s industry you can tap into smart insights and develop strong, compelling, and relevant ideas for brand positioning. Not to mention, this level of understanding will help you go beyond the obvious and craft original, compelling position statements. Carlos also points out that big brands aren’t typically looking for full service agencies but rather ag