Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Are you struggling with generating new business and grow your digital agency? In this episode of The Smart Agency Master Class, I talk with Michael Gass who is going to share with us his steps for driving new agency business. Positioning is the foundation of generating ad agency new business. Historically, agencies have problems when it comes to generating new business. There’s little differentiation; every agency sounds just like the next. It’s like you’re forgetting your marketing minds when it comes to promoting your agency. Think having great creative makes you different from the next guy? Michael doesn’t. “Great creative isn’t a point of differentiation, it’s an expectation.” If you really want to stand apart you need to narrow your focus - find that niche - and give the prospects a reason to want to work with you. Stop being your own worst client and making it harder than it should be! The paradigm shift. Let’s face it - it just isn’t how it used to be. Many agency founders, who were once great at worki