Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

In this session of The Smart Agency Master Class, I chat with Joe Koufman who gives us insights into setting up technology to build leads over time, and tips for winning big pitches for your agency. Joe has been doing business development for digital agencies for over a decade. Most of us rely on referrals from clients to grow our business. In fact, we get excited when someone from an existing client changes jobs because it gives us a new referral opportunity. Now, I’m not knocking referrals but as Joe points out, it’s not sustainable. Use technology. According to Joe, you need to implement best practices and repeatable marketing practices. Utilize CRMs and marketing automation to create content and nurture your leads over time. It’s something that very few agencies do, but it’s an invaluable practice. In addition to using tech to help you create content, it will also help you determine whether a lead is really dead or not. Don’t just assume! You won’t know if you aren’t keeping track of your leads and intera