Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

In this session of The Smart Agency Masterclass, I chat with Don Beehler who tells us about how to get more press, what free tools are available to get agency promotion in the press and some of the biggest mistakes agencies make. "Use PR to gain credibility and level the playing field." ~ Don Beehler It’s all about helping your agency or business tell its story to the audience you want. Unfortunately, a lot of smaller companies just don’t recognize the power of PR and how it can help them gain credibility through agency promotion. Or, if they do understand PR’s power, they’re too busy. With good PR, you don’t need teams of people and tons of money to get yourself noticed. Third parties - like news and influential bloggers - can essentially endorse you as an expert in your niche. After all, they wouldn’t be talking about you if you didn’t know what you were talking about, right? Don’t just sporadically spout on social media. Okay, you don’t exactly know what you’re doing, so you just post here and there about