Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

In this session of The Smart Agency Master Class, I chat with Alex Harris, of Alex Designs,  a company specializing in conversion rate optimization, landing page optimization, and e-commerce web design. Alex talks to us about value propositions and what your agency website is doing wrong right now. I've said it before, and Alex will say it again - it's all about your niche. You need to define your unique role within your own space. You have to understand who your target audience is so that you can gain a clear understanding of their needs. Once you've identified these two things, you will be able to create your unique value proposition and target to your audience. This value proposition will help show the target audience you are a credible authority within your niche. Alex was doing conversion rate optimization before anyone else. This was (and is) his value proposition, and he positioned himself as the leader. He remained number one in the industry for years and did so by clearly defining his goals and under