Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Land Big Clients Want to know how you can land big clients and take your agency to the next level? In this episode I’m happy to welcome Del Ross. He was the Vice President of Sales & Marketing of InterContinental Hotels Group (IHG). Del gives his perspective on the do’s and don’ts to land big clients and tells us the #1 thing an agency needs to do to land the big accounts. We talk in length about what he looked for in picking an agency to work with and how to land a big account like IHG. More specifically, during our chat you’ll find out... As a big brand, what did you look for when choosing an agency? Expertise and specialization in certain type of media or types of engagements. Del says he wanted agencies that could define what they were best at versus agencies that claimed they could do everything. He was never in the market for everything - he needed certain things at certain times. How can you get your foot in the door of a major brand? Pitch the new and disruptive stuff that a brand might be thin