Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Have you nailed down your agency's ideal niche? Are you attracting clients that ignite your agency's growth? Could you be standing in the way of your ability to raise agency prices? After years as a generalist agency, today’s guest decided to turn his business into a dual agency launching a niche firm alongside his broad shop. This calculated risk revealed his true north while preserving the existing revenue streams. Now their work inside the niche outpaces the generalist division of the agency. He talks about the decision to create two agencies and his revelation to let go of limiting thinking in order to raise prices. Matt Banker is the owner of Banker Creative, a business he calls a dual agency since it has two different brands under one agency. Matt shares his experience running two brands, Banker Creative and Benchmark Growth, which specialize in web design and marketing for accounting firms, respectively. He discusses the benefits of having a niche focus and the importance of building processes to deleg