Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

How a Digital Agency Increased Leads by 30% by Niching with Jake Hare | Ep #78

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Synopsis

Today’s guest, Jake Hare, has tons to share about overcoming struggles in the first year of agency ownership. He got his start developing apps while serving as Lead Intelligence Analyst in the military. Today he is co-founder of Launchpeer, a digital agency serving startups and entrepreneurs in the South. Learn how he generated niche leads for his agency.   Why Start an Agency? After spending 3 ½ years in 101st Airborne Division at Fort Campbell, Jake went on to do government contract work in software development. Once he realized he wasn’t passionate about his work, he started taking on side jobs developing apps. In late 2014 he and his two partners decided it was time to go all in, so they founded Launchpeer. As a husband, father and part-time grad school student this was a giant leap of faith!  Struggles in Early Agency Days For Jake and his partners the hardest part of maintaining the agency this first year has been generating leads outside of their personal contacts. After working with friends (who natur