Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

How to Grow Your Agency with a Target Audience of One Sounds a bit crazy but today’s guest, Chris Brogan, says not only should you find your niche but why you should really drill down and create a target audience of a particular person to exert your marketing efforts. Chris is CEO of Owner Media Group as well as a long-time blogger, professional speaker, author and consultant on using media and engagement to build a better marketplace. He’s worked with brands like Coke, Google, Comcast, and Pepsi but he’s also been consulting with smaller businesses as well.   Why Focus on an “Audience of One” Target Audience When There are So Many People to Reach? “We live in a world where even a toilet knows you’ve left and automatically flushes but a person in the same room as you can be so absorbed in their phone they hardly notice you,” says Chris. Be the toilet. Help people feel seen and heard. To do this, identify a very specific target audience (don’t worry about reaching everyone and don’t worry about scaring people