30fg Business Podcast For Designers

Emma B is a stylist and event planner who occupies something of a "behind-the-scenes" role in the production of advertising and marketing material for magazines, events and commercial campaigns. She has been a fashion blogger and part-time freelancer for over 10 years and has now been freelancing full-time for the past year. In this interview Emma shares what she has learnt about determining the cost of providing your services to your clients. As people who are paid for our creativity, we are often working with people who may not necessarily understand exactly what is involved with what we do, our history of experience, training, experimentation and refinement of our skills. Creativity is a difficult thing to quantify; what makes one painting multiple times more “valuable” ($) than another, when physically they are identical in material, size and time taken to produce? In many ways, creative value is in the eye of the beholder, in other ways, that is far from the truth. How then, can a creative professional p