Content Strategy Interviews

Scott Abel Navigating the complex and multifaceted online media landscape can be a disjointed and disorienting experience. Scott Abel has a method for smoothing out online customers' experiences. His "content unification" approach benefits both the organizations that create content experiences and the customers who navigate them. We talked about: the origin of his personal brand, The Content Wrangler, and his content strategy evangelism for Heretto the concept of content unification examples of companies that are benefiting from a more unified approach to content the relationship between content unification and customer experience the results of his survey of research on API documentation, which shows that, like most human beings, developers don't always actually behave in the same way that they say that they do the two kinds of developers that researchers have identified: systematic developers and opportunistic developers the need for AI superpowers across the content spectrum how AI, in