Content Strategy Interviews

Melinda Belcher As content design becomes entrenched as a UX design practice, leaders from the craft are beginning to move into design leadership positions. Melinda Belcher's ascent to her current design executive management role is an instructive and inspirational story of professional development, creative team leadership, and community building. We talked about: her path to her current role as the head of design for the Freedom and Slate credit card portfolios at JPMorgan Chase her history of building content teams in a variety of contexts her practice of creating user guides for herself and team members the importance of modeling the behavior that you want to see in others the differences between content design practice in the New York area versus Silicon Valley how she brings creativity into her work in the tightly regulated financial services industry her take on the differences between leadership and management and between being in those roles versus being an individual contributor