Content Strategy Interviews

Jason Barnard Like many digital practices, search engine optimization is becoming more conversational. Not long ago, SEOs had to make their best educated guesses about what was working to get their websites to rank better. Now, by focusing on both feeding information to and gleaning feedback from Google's knowledge graph, Jason Barnard helps companies craft content strategies and messaging architectures that keep their brand prominent in Google's search results. We talked about: his diverse background as an economist, musician, cartoon dog, and brand-SERPs expert how he got interested in Google's knowledge graph how Google can identify the author of an article, even without a byline how your content helps Google understand what your business is about how he uses Google's understanding of a business to plan content that can clarify that understanding his observation that "SEO is just packaging content you should be creating anyway, packaging it for Google" the importance of well-structured, c