Agents In Action - Education, Inspiration, And Strategies For Real Estate Agents | Realtors

Part 2 of 2 - Mastering FSBO Preview Appointments

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Synopsis

At The Preview Appointment -  Objective - Gain access, establish a relationship with &  continue to qualify the seller.  The Tour:  While walking through the property, take notes on the home’s features and benefits.  In a casual, yet deliberate manner, ask questions to determine what the situation is with this particular lead.  Greeting: Introduce yourself, hand them a business card and thank them for having you over to take a look at the house. (Notice, I say house a lot, not home. Why? Home is emotional, a house is not). Also, assure them you won’t be long which should send a message that you aren’t going to overstay your time and push them into listing w/you.  Create a casual conversation as you tour the house: Ask we walk through the house, I have a list of questions to ask you, do you mind if I take some notes? (They always will say ok, sure that’s fine)  This allows you to relax, just read your questions and take notes...they gave you permission).  Remind me, how many bedrooms/bathrooms? Square foot