Agents In Action - Education, Inspiration, And Strategies For Real Estate Agents | Realtors

How often do you ever hear -  “ You have to lead generate” and “You have to make calls”? Step back and put things into perspective. Let’s address the details behind these comments.  I want to bring some awareness, help break this down for you and I trust the end result will be you feel empowered and have some clarity. Usually, this is an open-ended conversation - it’s a broad subject “lead generation” or “prospecting” I’ve found, since it’s such a broad topic - almost like when we say the universe - that’s a big space - in fact how big is it exactly?  No one really knows.  So, when we say “you have to lead generate - make so many calls each day etc.  It can easily become overwhelming.  As a result, we tend to shut down and become paralyzed with fear and the unknown. So let’s go over a few basic steps that should help you accomplish your goals. 5 Steps to setting up a lead generation plan of action - Step 1 - Establish your 12-month production goals - How many homes or units are you going to sell? You have to