The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Here’s one thing you’re not taking the time to learn: the human mind. Understanding why people buy things allows you to have the upper hand in the sales process. In this episode of “The Sales Evangelist Podcast,” host Donald Kelly invites Phil Agnew, the UK's number one marketing podcast host, to share insights on psychological nudges that can benefit salespeople.  With his background in marketing and expertise in behavior science and psychology, Phil brings to light six psychological effects that can significantly impact sales. Tune in and learn how psychology greatly influences people’s buying decisions. Understanding the Effects The episode features a comprehensive discussion of six effects psychologists and behavioral scientists discovered over the years.  These effects are anchoring, scarcity, reciprocity, social proof, the Prattful effect, and the labor illusion. Anchoring and Its Impact on Sales Phil explains the anchoring effect, which is the concept that individuals are anchored to the initia