Content Strategy Interviews

Relly Annett-Baker Relly Annett-Baker recently said in a LinkedIn post, "The words are an expression of the solution, the last 20%, but we also need to do the 80% that comes before to know wtf to write. " UX writers and content designers spend a lot of their time, arguably too much of it, explaining this core aspect of their work to their colleagues and collaborators. While she sometimes bristles at the need to constantly defend and describe her team's work, Relly also realizes that that is, in fact, the most important part of her job. We talked about: her roles as the head of UX content strategy for Google's corporate engineering group her take on how requests for "wordsmithing" can diminish or ignore the many other design and stakeholder-wrangling skills that content practitioners bring to the table her identification of the unconscious bias that underlies this dynamic, a concept she calls "soft sizing" how she deals with the cognitive dissonance of simultaneously resenting the need for constan